What must be included in any advertisement for merchandise or services by a funeral director or embalmer that indicates a specific price?

The requirement for an itemized listing of each item in any advertisement that indicates a specific price is crucial for maintaining transparency and compliance with regulations governing funeral services. This practice allows consumers to clearly understand what they are being charged for and ensures that there are no hidden fees or misleading practices. By providing a detailed breakdown, funeral directors and embalmers help to foster trust with clients and promote informed decision-making.

This approach aligns with the broader goals of consumer protection laws, which emphasize clarity and fairness in transactions. In the context of funeral services, where emotional considerations can heavily influence decision-making, it becomes even more necessary to present information clearly and without ambiguity.

The other options, such as testimonials from clients, license numbers, or company history, do not directly address the necessity to disclose specific pricing details. While these elements may contribute to the overall trustworthiness and credibility of the funeral service provider, they are not mandated as part of the advertisement's requirement to indicate prices. The focus must remain on price transparency to uphold the professional standards set forth by regulatory bodies.